HR Eye Cream Launch Event @Amber

case study

To celebrate the launch of the new Black Bandage Eye Cream, HR worked with Tatler to organize a prestigious event for HK's socialites. Held at Amber Hong Kong, the grand dinner would showcase 25 Michelin Star chefs and their own signature dishes for the VIP guests. HR’s goal was to associate their most expensive line with HK’s most influential, both young and old. Matte Grey’s goal was to ensure all those who were invited that evening had memorable moments captured and highlighted in the video, that was delivered the next morning.

Aside from the gala dinner, the brand also organized lunches for media and other social media KOLs to help build a stronger base in Hong Kong. For these lunch sessions, only photos were taken and they were to be made available for posting within two hours of the event.