HR Powercell Skinmunity Serum | ft. Fish Liew & Angela Yuen

case study

HR's Powercell Skinmunity Serum had just received an updated design in 2023, however, the product itself was still relatively new to the market, so we received a brief that required to talk to both the existing HR consumers as well as the younger generation about taking care of our skin at an earlier stage. We were to put two actresses together on screen - Fish Liew who was considered more classically beautiful, along side Angela Yuen, who was the more bubbly, social savvy, new gen consumer base.